Marketing books, unlike books on other subjects, should be measured by their content. This is not to say that they should not contain information of a technical nature, but the information should be of more general use to the reader.
Books are not limited to best seo books on business but can be used for just about any subject. These books not only provide general information but also teach people how to apply the knowledge in their daily lives and how to create products that will ultimately increase sales.
Information is a very powerful tool, but unless it is applied to situations in which it will have the most effect, there is no point in the information. The same applies to marketing.
A marketing book or e-book must not only give useful information about the market it is about, but it must also supply practical applications. If it does not do this, then the information is meaningless.
Marketing is an art. Anyone who has ever worked in a marketing role knows that marketers must constantly think about the current trends in marketing.
New information can help the marketer by leading him to the most effective strategies, products and approaches. What will help him become a better marketer, however, is to gain knowledge on the current trends in the industry.
An effective digital marketing book will not simply tell you what is already in the market. It must show you how to adapt this information and how to create it yourself.
Also, a marketing book that will help you achieve success as a marketer will show you how to begin your own company. It should inspire you to build one, but also give you the skills to expand and grow one.
In a digital marketing book, the emphasis is to create new products that can sell on their own and not be a part of an existing product. This is important because you cannot simply add to the existing products.
The best digital marketing books will use what you know to create new products that have been shown to work. By combining research with inspiration, you can turn an idea into a product that will capture your market.
An e-book or a marketing book must also be something that people actually want to read. Most people will have a preference for a particular genre or subject, but they do not want to necessarily read it.
There is, therefore, nothing wrong with including some good information in a digital marketing book. However, if the information is not going to be used, then it is useless.